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Marketers Are Adopting AI. But Most Don’t Know How to Use It.
The AI fluency gap in marketing is about to become a very expensive problem.
May 8
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Vincent Grippi
1
April 2026
The Modern Path to Purchase Is Chaos
A new study of 53 million households reveals that the traditional path to purchase is...well...pretty random. So, how can marketers adapt to a purchase…
Apr 24
•
Vincent Grippi
1
AI Search is Driving a Boom in SEO Demand
How AI search and zero-click experiences are driving a surge in SEO demand and forcing businesses to rethink how search teams are structured.
Apr 18
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Vincent Grippi
AI-Powered Scams are Hijacking the GLP-1 Boom
From deepfake doctors to fake pharmacies, the technology meant to drive healthcare forward is being weaponized against it through shady marketing…
Apr 10
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Vincent Grippi
Is Spotify the Next Great Marketing Channel?
Spotify has quietly built one of the most exciting marketing ecosystems in digital and most marketers haven't taken notice yet.
Apr 3
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Vincent Grippi
1
1
March 2026
Social Media Enters Its Accountability Era
A $6M verdict could rewrite social media as we know it, and we cover the must-know implications for marketers
Mar 27
•
Vincent Grippi
2
1
The AI Gaslighting Epidemic
How manufactured AI narratives are turning marketers into their own worst enemy.
Mar 3
•
Vincent Grippi
1
1
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